Fitness and Wellness Total Marketing/Brand Solution Package

(Central Penn Fitness & Aquatics)

Pricing: $1600 per month

Deliverables:

Brand & Marketing Production

• $1200 mo.

• ($400mo) Friends & Family Discount

$800 total monthly

• Videos, Photos & Social Media Flyers: 2 fitness and wellness videos per month, each ranging from 2-3 minutes in length for social media marketing and brand purposes. This could include workout routines, yoga sessions, meditation guides, nutrition tips, and wellness advice.  30 High Quality action & head shoots uploaded to Instagram each month that tell your story. 5 custom branded social media offering flyers per month for all social media platforms.  

• Content Strategy Session: Initial meeting to outline the quarterly content themes, goals, and any specific campaigns or promotions. Monthly review sessions to assess content performance and refine upcoming content plans via Zoom.

• Pre-Production: Planning and scripting for each video, ensuring a clear structure and objectives are in place. Assistance with selecting suitable locations for filming, whether in-studio, on site or outdoors, to match the video's theme and tone.

• Production:  filming sessions twice a month, with professional lighting (if needed) and audio equipment to ensure high-quality video production. Includes capturing multiple angles and takes to keep the content dynamic and engaging.

• Post-Production: Editing to create a polished final product, including the addition of engaging on-screen graphics (e.g., exercise names, health tips), licensed background music, and basic motion graphics for branding consistency. Two rounds of revisions per video to guarantee satisfaction.

• Optimization: Formatting videos for optimal performance on various platforms, such as YouTube, Instagram, Facebook, and the client's website, including the creation of shorter clips or teasers for social media promotion.

• Media Strategy: To grow followers and engage existing followers and to establish / redefine CPFA digital brand identity.

• Analytics and Feedback: Bi-monthly reports on video performance, viewer engagement, and actionable insights to continuously improve the content strategy and audience reach.

Social Media Management (Instagram) 

• $1200 mo. 

• ($400 mo.) Friends & Family Discount

$800 total monthly budget

God Sent Media will manage Facebook & Instagram and the total social media ecosystem.

Provide daily management

Optimize accounts to achieve goals such as increasing followers, engagement & adding new gym members.

• Content creation: Creating and scheduling posts

• Community engagement: Interacting with followers

• Analytics monitoring: Tracking performance and audience growth

• Strategic optimization: Aligning the account with business goals

Managing your Instagram account 

• Know your audience: Understand who your followers are

• Create a profile: Optimize your profile and write a bio

• Create a content calendar: Plan out  post

• Use analytics: Track engagement, follower growth, and content performance

Post Schedule:

Sunday - Thursday

Paid Ads:

Would be a la carte cost when needed.

$30 per week will reach 2500-3200 accounts over 6 days on Instagram.

Website Re-Design

Website Management is included but Website Design is a a la carte cost.